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The effect of price and trust beliefs on online evaluations
Becerra, Enrique P. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya - In: Journal of strategic marketing 32 (2024) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
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Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung; Kim, Taemin - In: Journal of marketing communications 30 (2024) 6, pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
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E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn; Kwon, Wi-suk - In: Journal of fashion marketing and management 26 (2022) 1, pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509