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In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...
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The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … context. The results show that the measurement of website-perceived quality must include utilitarian and hedonic aspects … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …
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