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Consumers' information control and privacy concerns in personalised social media advertising

Morimoto, Mariko - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 325-352

Persistent link: https://www.econbiz.de/10014318226

Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?

Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014364470

"It’s my virtual space" : the effect of personalized advertising within social media

Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294

Persistent link: https://www.econbiz.de/10014450198

Strategic social media marketing : an empirical analysis of sequential advertising

Hotkar, Parshuram; Garg, Rajiv; Sussman, Kristen - In: Production and operations management : the flagship … 32 (2023) 12, pp. 4005-4020

Persistent link: https://www.econbiz.de/10014441478

How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness

Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267

Persistent link: https://www.econbiz.de/10013361608

Advertising value constructs' implication on purchase intention : social media advertising

Karunarathne, E. A. C. P.; Thilini, Weerasinge Asha - In: Management dynamics in the knowledge economy 10 (2022) 3/37, pp. 287-303

Persistent link: https://www.econbiz.de/10013435705

The study of predictors of online advertising influencing the web-based purchase intention of young consumers

Misra, Vaibhav; Dwivedi, Sunita - In: International journal of electronic customer … 14 (2023) 1, pp. 83-101

Persistent link: https://www.econbiz.de/10014309501

How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation

Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75

Persistent link: https://www.econbiz.de/10014635373

Social media advertising features that enhance consumers' positive responses to ads

Hassan, Heba E. - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 874-900

Persistent link: https://www.econbiz.de/10015049470

Examining some dynamics related to YouTube ad clutter in a high-clutter context

Senarathna, Tharindu; Wijetunga, Dinuka - In: South Asian journal of marketing 5 (2024) 1, pp. 1-14

Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards … having an optimum level of advertising because clutter resulting in high ad irritation leading to a negative attitude towards …

Persistent link: https://www.econbiz.de/10015049546