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Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
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Social media impacting green behaviours of Indian consumers
Gupta, Meesha; Syed, Asif Ali - In: International journal of Indian culture and business … 25 (2022) 1, pp. 116-138
Persistent link: https://www.econbiz.de/10012940089
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Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 222-233
Persistent link: https://www.econbiz.de/10012254433
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Examining the role of social networking fatigue toward discontinuance intention : the multigroup effects of gender and age
Adhikari, Kishalay; Panda, Rajeev Kumar - In: Journal of internet commerce 19 (2020) 2, pp. 125-152
Persistent link: https://www.econbiz.de/10012258240
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Entrepreneurial marketing and social networking in small and medium service enterprises : a case study into business dealings in Cameroon
Sigué, Simon Pierre; Biboum, Altante Désirée - In: Journal of African business 21 (2020) 3, pp. 338-354
Persistent link: https://www.econbiz.de/10012287171
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Recent themes in social media research : a systematic review
Bodhi, Rahul; Singh, Tripti; Rahman, Subiya - In: International journal of business information systems : … 37 (2021) 3, pp. 287-307
Persistent link: https://www.econbiz.de/10012596520
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Breaking bad online : a synthesis of the darker sides of social networking sites
Demetis, Dionysios S. - In: European management journal 38 (2020) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10012211547
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The digital self and virtual satisfaction : a cross-cultural perspective
Krishen, Anjala S.; Berezan, Orie; Agarwal, Shaurya; … - In: Journal of business research : JBR 124 (2021), pp. 254-263
Persistent link: https://www.econbiz.de/10012493910
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The effects of network externalities and herding on user satisfaction with mobile social apps
Hong, Hong; Cao, Mukun; Wang, G. Alan - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10011669595
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Socialnomics : transforming marketing tactics through social media
Kumar, Navdeep - In: GITAM journal of management : a quarterly publication … 14 (2016) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10011656123