Follower segments within and across the social media networks of major professional sport organizations
Year of publication: |
2019
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Authors: | Naraine, Michael L. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 28.2019, 4, p. 222-233
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Subject: | Twitter | relationship marketing | social networking | big data | Canadian sport | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kanada | Canada | Sportorganisation | Sport organization | Soziales Netzwerk | Social network | Profisport | Professional sports |
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