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Advertising
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Stafford, Marla Royne
93
Royne, Marla B.
22
Stafford, Thomas F.
20
Fox, Alexa K.
18
Levy, Marian
13
Royne, Marla
13
Bienstock, Carol C.
10
Carlson, Les
9
Royne Stafford, Marla
9
Deitz, George D.
7
Kowalczyk, Christine M.
6
ROYNE, MARLA B.
6
Deitz, George
5
Pounders, Kathrynn
5
Thieme, Jeff
5
Day, Ellen
4
Jha, Subhash
4
Myers, Susan D.
4
Oakley, Jared
4
Rifon, Nora
4
Spears, Nancy
4
Wells, Brenda P.
4
Coleman, Joshua T.
3
Grove, Stephen J.
3
Grünhagen, Marko
3
Hansen, John D.
3
Martinez, Jennifer
3
Myers, Susan W.
3
Rifon, Nora J.
3
Sherrell, Dan
3
Stafford, Marla R.
3
Stern, Barbara B.
3
Albers‐Miller, Nancy D.
2
Alderson, Laura
2
Cervetti, Michael J.
2
Faber, Ronald J.
2
Fox, Joseph D.
2
Frost, Raymond
2
Gilbert, Jonathan Ross
2
Hart, Phillip
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of consumer affairs : official publication of the American Council on Consumer Interests
10
Journal of current issues and research in advertising : JCIRA
10
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
6
Journal of advertising research
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
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Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Psychology & marketing
4
The journal of services marketing
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Journal of Business Strategy
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
International journal of production economics
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution & logistics management : IJPD & LM
1
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ECONIS (ZBW)
74
OLC EcoSci
56
Other ZBW resources
21
RePEc
7
BASE
1
EconStor
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USB Cologne (EcoSocSci)
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1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne
;
Levy, Marian
;
Martinez, Jennifer
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
Saved in:
3
Marketing for public health : we need an app for that
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009531812
Saved in:
4
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff
;
Stafford, Marla Royne
;
Jham, Subhash
; …
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
Saved in:
5
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
6
Using digital media to improve public health communication
Stafford, Marla Royne
;
Pounders, Kathrynn
;
Levy, Marian
; …
- In:
Digital advertising : theory and research
,
(pp. 188-206)
.
2017
Persistent link: https://www.econbiz.de/10011646110
Saved in:
7
From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne
;
Thieme, Jeff
;
Levy, Marian
; …
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
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8
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
9
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
10
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
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