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Schema-ing with color and temperature : the effects of color-temperature congruity and the role of non-temperature associations
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238334
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Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy; Ketron, Seth; Ngamsiriudom, Waros - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
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Overcoming information overload in retail environments : imagination and sales promotion in a wine context
Ketron, Seth; Spears, Nancy; Dai, Bo - In: Journal of retailing and consumer services 33 (2016), pp. 23-32
Persistent link: https://www.econbiz.de/10011598538
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The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy; Ketron, Seth; Cowan, Kirsten - In: The journal of brand management : an international journal 23 (2016) 4, pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
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Driving down danger : using regulatory focus and elaborative approach to reduce intentions to text & drive
Naletelich, Kelly; Ketron, Seth; Spears, Nancy - In: Journal of business research : JBR 100 (2019), pp. 61-72
Persistent link: https://www.econbiz.de/10012023778
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Sounds like a heuristic! : investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 51 (2019), pp. 285-292
Persistent link: https://www.econbiz.de/10012115138
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Sound-symbolic signaling of online retailer sizes : the moderating effect of shopping goals
Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430619
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Using representational and abstract imagery to create regulatory fit effects
Naletelich, Kelly; Ketron, Seth; Spears, Nancy; Gelves, … - In: Psychology & marketing 40 (2023) 3, pp. 579-595
Persistent link: https://www.econbiz.de/10014290769
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Consumer cynicism and perceived deception in vanity sizing : the moderating role of retailer (dis)honestyO
Ketron, Seth - In: Journal of retailing and consumer services 33 (2016), pp. 33-42
Persistent link: https://www.econbiz.de/10011598545
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Perceived product sizes in visually complex environments
Ketron, Seth - In: Journal of retailing 94 (2018) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10011881396