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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication

Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508

Persistent link: https://www.econbiz.de/10011574454

The interplay of products from the same product line : the role of brand reputation

Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647

Persistent link: https://www.econbiz.de/10010429775

Advice in the presence of external cues : the impact of conflicting judgments on perceptions of expertise

Palmeira, Mauricio - In: Organizational behavior and human decision processes : … 156 (2020), pp. 82-96

Persistent link: https://www.econbiz.de/10012169561

Institutions in conflict : preference reversals due to switch between sensitization and diminishing sensitivity

Palmeira, Mauricio - In: Journal of behavioral decision making 27 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010347809

Thank you but no thank you : the impact of negative moral emotions on customer responses to preferential treatment

Pontes, Vivian; Pontes, Nicolas; Greer, Dominique A.; … - In: European Journal of Marketing 55 (2021) 12, pp. 3033-3058

Purpose: Although preferential treatment has been considered a positive relationship marketing tactic, this research aims to examine how perceived harm to others as a result of preferential treatment invokes consumers’ negative moral emotions and negative attitudes towards the service...

Persistent link: https://www.econbiz.de/10012638158

Feeling red lucky? The interplay between color and luck in gambling settings

Pontes, Nicolas; Williams, Laura Kai - In: Psychology & Marketing 38 (2020) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10012407454

The persuasiveness of metaphor in advertising

Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & Marketing 39 (2021) 5, pp. 951-961

Persistent link: https://www.econbiz.de/10012808581

Unsustainable burgers? : deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products

Ang, Ming Yang Avon; Pontes, Nicolas; France, Cassandra - In: Journal of retailing and consumer services 76 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014460801

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Stopover destination attractiveness : a quasi-experimental approach

Pike, Steven; Pontes, Nicolas; Kotsi, Filareti - In: Journal of destination marketing & management 19 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012548294