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Purpose The purpose of this paper is to understand the process of value co-creation by examining festival attendees’ perspectives of their festival experiences. Service-dominant logic (SDL) is used as a framework to understand the how value is co-created in the festival setting....
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Purpose This study explores the multi-phasic experience of festivals to understand the nature, purpose and degree of social media (SM) use before, during and after festival occurrence and how this may inform better engagement of attendees. Design/methodology/approach A census of tweets and posts...
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Purpose – The purpose of this paper is to examine the relation between psychological sense of community (SOC) and perceived social impacts of festival events. Design/methodology/approach – SOC was measured using the four-dimensional Brief Sense of Community Scale (BSCS) and the Festival...
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Purpose The purpose of this paper is to understand mobile device (MD) use in a festival context. Festivals offer a range of opportunities and activities to use a MD making this context ideal for understanding digital experiences during leisure. The guiding research question asked how do festival...
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