MacKay, Kelly; Barbe, Danielle; Van Winkle, Christine M.; … - In: International Journal of Contemporary Hospitality Management 29 (2017) 2, pp. 669-689
Purpose This study explores the multi-phasic experience of festivals to understand the nature, purpose and degree of social media (SM) use before, during and after festival occurrence and how this may inform better engagement of attendees. Design/methodology/approach A census of tweets and posts...