//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Theory + practice in marketing
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
36
Konsumentenverhalten
36
Marketing management
22
Marketingmanagement
22
Theorie
21
Theory
21
Marktforschung
20
Brand management
17
Markenführung
17
Marketing
17
USA
15
United States
15
Markenartikel
14
Brand
13
Brand image
13
Markenimage
13
Marketing theory
13
Marketingtheorie
13
Beziehungsmarketing
12
Relationship marketing
12
Market research
10
Advertising
8
Bibliometrics
8
Bibliometrie
8
Werbung
8
Customer value
7
Kundenwert
7
Competitive advantage
6
Innovation
6
Marketingstrategie
6
Measurement
6
Messung
6
Produktmanagement
6
Vereinigte Staaten
6
Wettbewerbsvorteil
6
Decision
5
Entscheidung
5
Experiment
5
Innovation diffusion
5
Innovationsdiffusion
5
more ...
less ...
Online availability
All
Undetermined
80
Free
18
Type of publication
All
Article
233
Book / Working Paper
66
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Aufsatz im Buch
20
Book section
20
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Lehrbuch
4
Reprint
3
Textbook
3
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
research-article
2
Collection of articles of several authors
1
Sammelwerk
1
review-article
1
more ...
less ...
Language
All
English
173
Undetermined
126
Author
All
Lehmann, Donald R.
250
Carpenter, Gregory S.
40
Winer, Russell S.
24
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
Keller, Kevin Lane
12
Goldenberg, Jacob
11
Parker, Jeffrey R.
11
Neslin, Scott A.
10
Nakamoto, Kent
9
Stremersch, Stefan
9
Biswas, Dipayan
8
Krishna, Aradhna
8
Lehmann, Donald
8
Han, Sangman
7
Stahl, Florian
7
Heitmann, Mark
6
Lynch, John G.
6
Stuart, Jennifer Ames
6
Halbheer, Daniel
5
Hanssens, Dominique M.
5
Holbrook, Morris B.
5
Mela, Carl F.
5
Netzer, Oded
5
Shankar, Venkatesh
5
Stephen, Andrew T.
5
Sultan, Fareena
5
Ailawadi, Kusum L.
4
Botti, Simona
4
Glazer, Rashi
4
Howard, John A.
4
Hulbert, James M.
4
Häubl, Gerald
4
Moore, William L.
4
O'Shaughnessy, John
4
Anderson, Eugene W.
3
Corfman, Kim P.
3
DeSarbo, Wayne S.
3
Fornell, Claes
3
more ...
less ...
Institution
All
Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Marketing Science Institute <Cambridge, Mass.>
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
18
Journal of marketing research : JMR
18
MSI reports : working paper series
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Marketing letters : a journal of research in marketing
11
Journal of the Academy of Marketing Science
10
Marketing Science
10
Journal of business research : JBR
8
Report / Marketing Science Institute
8
Journal of Business Research
7
Journal of retailing
7
Management Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Kellogg on marketing
5
Journal of Consumer Research
4
Journal of international marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Control of 'error' in market research data
2
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research and the development of pedagogical materials : working papers
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Brand management ; Vol. 2
1
Business horizons
1
Columbia Business School Research Paper
1
Combined proceedings (Spring Conference + Fall Conference)
1
European Journal of Marketing
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
169
OLC EcoSci
72
RePEc
35
USB Cologne (EcoSocSci)
17
Other ZBW resources
4
BASE
2
Showing
1
-
10
of
299
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
2
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
3
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
Saved in:
4
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
Saved in:
5
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
Saved in:
6
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
Saved in:
7
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed
Persistent link: https://www.econbiz.de/10000827348
Saved in:
8
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
Saved in:
9
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000763440
Saved in:
10
Marketing research
Lehmann, Donald R.
;
Gupta, Sunil
;
Steckel, Joel H.
-
1998
Persistent link: https://www.econbiz.de/10000645474
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->