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The role and impact of reviewers on the marketing discipline

Lehmann, Donald R.; Winer, Russell S. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 587-592

Persistent link: https://www.econbiz.de/10011772263

The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers

Albrecht, Carmen-Maria; Hattula, Stefan; Lehmann, Donald R. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 720-740

Persistent link: https://www.econbiz.de/10011772319

Disadoption

Lehmann, Donald R.; Parker, Jeffrey R. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 36-51

Persistent link: https://www.econbiz.de/10011741533

Incorporating consumer product categorizations into shelf layout design

Rooderkerk, Robert P.; Lehmann, Donald R. - In: Journal of marketing research 58 (2021) 1, pp. 50-73

Persistent link: https://www.econbiz.de/10012426504

From browsing to buying and beyond : the needs-adaptive shopper journey model

Lee, Leonard; Inman, Jeffrey; Argo, Jennifer J.; … - 2018

We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, lifestyle, technological, and structural changes. With...

Persistent link: https://www.econbiz.de/10011897847