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Web site interaction satisfaction : scale development considerations
Lascu, Dana-Nicoleta; Clow, Kenneth E. - In: Journal of internet commerce 7 (2008) 3, pp. 359-378
Persistent link: https://www.econbiz.de/10003780053
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A context-aware approach to user profiling with interactive preference learning
Malo, Pekka; Siitari, Pyry - 2010
Persistent link: https://www.econbiz.de/10003976064
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Usability und Stickyness
Fischer, Mario - 2007
Persistent link: https://www.econbiz.de/10003551807
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Usability : neue Technik, alte Probleme
Puscher, Frank - 2007
Persistent link: https://www.econbiz.de/10003551810
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Marshall McLuhan, affordance, mapping, and human computer interaction in interactive media
Wellington, Robert - In: Information systems and management in media and …, (pp. 133-148). 2016
Persistent link: https://www.econbiz.de/10011627843
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New market development of platform ecosystems : a case study of the Nintendo Wii
Inoue, Yuki; Tsujimoto, Masaharu - In: Technological forecasting & social change : an … 136 (2018), pp. 235-253
Persistent link: https://www.econbiz.de/10011961838
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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"You're in our world now." TM : ownership and access in the proprietary community of an MMOG
Humphreys, Sal - In: Information communication technologies and emerging …, (pp. 76-96). 2007
Persistent link: https://www.econbiz.de/10003450058
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Werbung in Computerspielen : die Bedeutung von Interaktivität für die kognitive Werbewirkung
Klimmt, Christoph; Steinhof, Christian; Daschmann, Gregor - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10003664514
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Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011
Persistent link: https://www.econbiz.de/10009380035