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Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?

Ko, Yong Jae; Cattani, Kevin; Chang, Yonghwan; Hur, Youngjin - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 238-253

Persistent link: https://www.econbiz.de/10009312117

Scarcity message effects on consumption behavior : limited edition product considerations

Jang, Wonseok Eric; Ko, Yong Jae; Morris, Jon D.; … - In: Psychology & marketing 32 (2015) 10, pp. 989-1001

Persistent link: https://www.econbiz.de/10011373120

Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness

Chang, Yonghwan; Ko, Yong Jae - In: Psychology & marketing 33 (2016) 9, pp. 678-691

Persistent link: https://www.econbiz.de/10011560100

The brand leadership : scale development and validation

Chang, Yonghwan; Ko, Yong Jae - In: The journal of brand management : an international journal 21 (2014) 1, pp. 63-80

Persistent link: https://www.econbiz.de/10010234569

Consumers' perceived post purchase risk in luxury services

Chang, Yonghwan; Ko, Yong Jae - In: International journal of hospitality management 61 (2017), pp. 94-106

Persistent link: https://www.econbiz.de/10011646133

Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship

Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186

Persistent link: https://www.econbiz.de/10011685073

Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements

Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510

Persistent link: https://www.econbiz.de/10011943509

The relative effects of game outcome and process on fans' media consumption experiences

Jang, Wonseok; Ko, Yong Jae; Wann, Daniel; Chang, Yonghwan - In: European Sport management quarterly : ESMQ 17 (2017) 5, pp. 635-658

Persistent link: https://www.econbiz.de/10011846421

A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective

Ko, Yong Jae; Chang, Yonghwan; Jang, Wonseok; Sagas, Michael - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 213-228

Persistent link: https://www.econbiz.de/10011734790

Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory

Ko, Yong Jae; Asada, Akira; Jang, Wonseok; Kim, Daehwan; … - In: Sport management review 25 (2022) 5, pp. 820-846

Persistent link: https://www.econbiz.de/10014277029

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