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Customer Retention Management in the B2C Electronic Business

Wirtz, Bernd W.; Lihotzky, Nikolai - In: Long range planning : LRP ; international journal of … 36 (2003) 6, pp. 517-532

Persistent link: https://www.econbiz.de/10005885392

Reconfiguration of Value Chains in Converging Media and Communications Markets

Wirtz, Bernd W. - In: Long range planning : LRP ; international journal of … 34 (2001) 4, pp. 489-506

Persistent link: https://www.econbiz.de/10005891880

Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices

Wirtz, Bernd W. (contributor) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004845363

Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting

Elsäßer, Marc; Wirtz, Bernd W. - In: Journal of Business & Industrial Marketing 32 (2017) 1, pp. 138-152

Purpose Reaching customer satisfaction and brand loyalty in a business-to-business setting is still an area of rising interest to both researchers and practitioners. Compared to consumer branding, there is notably very little known about the success factors of industrial branding and how to...

Persistent link: https://www.econbiz.de/10014844097