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Marketing management
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Morgan, Neil A.
94
Feng, Hui
53
Rego, Lopo L.
29
Vorhies, Douglas W.
14
Bell, Stephen
11
Piercy, Nigel F.
11
Giles, David E.
9
Katsikeas, Constantine S.
9
Whitler, Kimberly A.
9
Morgan, Neil
7
Billett, Matthew T.
6
Gruca, Thomas S.
5
Kaleka, Anna
5
Clark, Bruce H.
4
Cravens, David W.
4
Gooner, Rich
4
Liu, Jia
4
Piercy, Nigel
4
Slotegraaf, Rebecca J.
4
Wang, Yonggui
4
Wiles, Michael A.
4
Boyd, D. Eric
3
Chen, Qian
3
Gooner, Richard A.
3
Hult, G. Tomas M.
3
Mittal, Vikas
3
Bhattacharya, Abhi
2
Chari, Simos
2
Dholakia, Utpal M.
2
Fornell, Claes
2
Giles, David E. A.
2
Giles, David E.A.
2
Godwin, Ryan T.
2
Jiang, Zhan
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Mason, Charlotte H.
2
Moutinho, Luiz
2
Obata, Jiro
2
Rego, Lopo Leotte
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Department of Economics, University of Victoria
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Journal of marketing
18
Journal of the Academy of Marketing Science
16
Econometrics Working Papers
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MSI reports : working paper series
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2004 Annual meeting, August 1-4, Denver, CO
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
1
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1
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
2
Brand portfolio strategy and firm performance ; Report No. 06-101
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10003340365
Saved in:
3
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
Saved in:
4
The "risky" side of brand equity : how brands reduce capital costs
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009419848
Saved in:
5
Examining why and when market share drives firm profit
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 73-94
Persistent link: https://www.econbiz.de/10013258876
Saved in:
6
Customer satisfaction and firm profits in monopolies : a study of utilities
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 202-222
Persistent link: https://www.econbiz.de/10012426513
Saved in:
7
Glamour brands and glamour stocks
Billett, Matthew T.
;
Jiang, Zhan
;
Rego, Lopo L.
- In:
Journal of economic behavior & organization : JEBO
107
(
2014
)
2
,
pp. 744-759
Persistent link: https://www.econbiz.de/10011296544
Saved in:
8
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
9
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
10
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
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