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Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 180-196
Persistent link: https://www.econbiz.de/10008809612
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An epiphany of three : corporate identity, corporate brand management, and corporate marketing
Balmer, John M. T. - In: Facets of corporate identity, communication, and reputation, (pp. 35-54). 2008
Persistent link: https://www.econbiz.de/10003690297
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Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T. - In: Contemplating corporate marketing, identity and …, (pp. 3-35). 2010
Persistent link: https://www.econbiz.de/10008658063
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
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The BP Deepwater Horizon débâcle and corporate brand exuberance
Balmer, John M. T. - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 97-104
Persistent link: https://www.econbiz.de/10009524439
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Scrutinising the British Monarchy : the corporate brand that was shaken, stirred and survived
Balmer, John M. T. - In: Management decision : MD 47 (2009) 4, pp. 639-675
Persistent link: https://www.econbiz.de/10009524546
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Corporate marketing : apocalypse, advent and epiphany
Balmer, John M. T. - In: Management decision : MD 47 (2009) 4, pp. 544-572
Persistent link: https://www.econbiz.de/10009524553
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Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T. - In: Corporate communications : an international journal 20 (2015) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10010513901