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Consumer behaviour
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Dall'Olmo Riley, Francesca
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ECONIS (ZBW)
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Luxury branding on the Internet: lost opportunity or impossibility?
Riley, Francesca Dall'Olmo
;
Lacroix, Caroline
- In:
Marketing intelligence & planning
21
(
2003
)
2
,
pp. 96-104
Persistent link: https://www.econbiz.de/10006969819
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122
Le ricerche sui comportamenti di acquisto on line: L'orientamento edonico e utilitarista
Francesca Dall'Olmo Riley
;
Scarpi, Daniele
;
Manaresi, Angelo
- In:
MERCATI E COMPETITIVITÀ
2006/3
(
2006
)
3
Persistent link: https://www.econbiz.de/10010560466
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