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Die Storytelling-Methode : Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
Fordon, Anja - 2018
Die Revolution im Marketing – Warum Sie nun wirklich umdenken müssen -- Zielgruppen: Was Dich, mich und Deine Mutter unterscheidet – und wie Storytelling uns alle eint -- Die Macht des Storytellings: Die Geschichte in uns – It’s just history repeating itself -- Die Essenz der Essenz:...
Persistent link: https://www.econbiz.de/10014020675
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Communicative perspectives on strategic organization : editorial
Vaara, Eero; Langley, Ann - In: Strategic Organization 19 (2021) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10012794120
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Mechanism design with narratives
Lang, Matthias - 2020
Individuals use narratives as rationales or justifications to make their claims more convincing. I provide a general framework for partial verifiability based on narratives. Narratives give many reasons and arguments. The receiver derives the message’s meaning by aggregating these reasons; her...
Persistent link: https://www.econbiz.de/10012263427
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Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity
Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011912502
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Storytelling and retromarketing : strengthening brand communication
Sousa, Vânia - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 44-62
Persistent link: https://www.econbiz.de/10013330722
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When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises
Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42
Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … the aforementioned communication tools. Reflecting on our findings, we provide specific insight for practice by leaders …
Persistent link: https://www.econbiz.de/10014285415
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Mythen, Legenden, Anekdoten : Storytelling in der Heritgae Communication
Simoudis, Georgios - In: Tradition kommunizieren : das Handbuch der Heritage …, (pp. 110-119). 2008
Persistent link: https://www.econbiz.de/10003696488
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Bankers in the dock : moral storytelling in action
Whittle, Andrea; Mueller, Frank - In: Human relations 65 (2012) 1, pp. 111-139
Persistent link: https://www.econbiz.de/10009491799
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The appropriated language : dominant stories as a source of organizational inertia
Näslund, Lovisa; Pemer, Frida - In: Human relations 65 (2012) 1, pp. 89-110
Persistent link: https://www.econbiz.de/10009491800