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Should we engage variety seeking customers?
Gupta, Ashish; Pandey, Shivendra - In: Journal of Asia Business Studies 16 (2021) 6, pp. 885-903
Purpose: The study aims to examine the moderating role of variety-seeking behaviour between customer engagement and its antecedents (customer satisfaction and customer value). Further, this study also tests the existence of the value-satisfaction-engagement behaviour chain....
Persistent link: https://www.econbiz.de/10012639694
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The email strategy investigation model (eSIM): a DSS for analysis of email processing strategies
Greve, Robert A.; Sharda, Ramesh; Kamath, Manjunath; … - In: Decision support for global enterprises, (pp. 113-138). 2007
Persistent link: https://www.econbiz.de/10003449411
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A tool based framework for applying Six Sigma methodology to services and transactional data
Lall, Vinod; Gupta, Ashish - In: International journal of productivity and quality … 5 (2010) 4, pp. 440-451
Persistent link: https://www.econbiz.de/10003977728
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The dark side of information technology
Tarafdar, Monideepa; D'Arcy, John; Turel, Ofir; Gupta, … - In: MIT sloan management review 56 (2014/15) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10011339160
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Investment risk scoring model for commercial properties in India
Gupta, Ashish; Tiwari, Piyush - In: Journal of property investment & finance 34 (2016) 2, pp. 156-171
Persistent link: https://www.econbiz.de/10011555009
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Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
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Understanding patterns of COVID infodemic : a systematic and pragmatic approach to curb fake news
Gupta, Ashish; Li, Han; Farnoush, Alireza; Jiang, Wenting - In: Journal of business research : JBR 140 (2022), pp. 670-683
Persistent link: https://www.econbiz.de/10013040697
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Swiggy refurbishes trust : managing reputation meltdown through public relations
Gupta, Ashish; Kumar, Jitender; Dixit, Sweta; Khan, M. … - In: Vision : the journal of business perspective 25 (2021) 3, pp. 373-383
Persistent link: https://www.econbiz.de/10012607537
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Pandemic information support lifecycle : evidence from the evolution of mobile apps during COVID-19
Kalgotra, Pankush; Gupta, Ashish; Sharda, Ramesh - In: Journal of business research : JBR 134 (2021), pp. 540-559
Persistent link: https://www.econbiz.de/10012643851
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Analytics and Data Science : Advances in Research and Pedagogy
Gupta, Ashish (ed.); Iyer, Lakshmi S. (ed.);  … - 2018
Chapter 1. Exploring the Analytics Frontiers through Research and Pedagogy Amit V. Deokar, Ashish Gupta, Lakshmi Iyer, and Mary C. Jones Chapter 2. Introduction: Research and Research-in-Progress Anna Sidorova, Babita Gupta, and Barbara Dinter Chapter 3. Business Intelligence Capabilities...
Persistent link: https://www.econbiz.de/10012396626