Clauzel, Amélie; Guichard, Nathalie; Damay, Coralie - In: Qualitative Market Research: An International Journal 23 (2020) 1, pp. 21-45
Purpose: From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays. Design/methodology/approach: To explore the emotional dimension, this exploratory research is based on a triple...