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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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Service innovation capability for enhancing marketing performance : an SDL perspectives
Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632
This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a...
Persistent link: https://www.econbiz.de/10012502311
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Social media measurement and monitoring
Mukesh, Mudra; Rao, Anand - In: Contemporary issues in social media marketing, (pp. 184-205). 2018
Persistent link: https://www.econbiz.de/10011715083
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Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector
Nair, Pratap Kumar Surendran; Ramanan, T. Radha; … - In: International journal of process management and … 11 (2021) 6, pp. 839-863
Persistent link: https://www.econbiz.de/10012672195
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Effects of supplier and customer integration on product innovation and performance : empirical evidence in Hong Kong manufacturers
Lau, Antonio K. W.; Tang, Esther; Yam, Richard C. M. - In: The journal of product innovation management : an … 27 (2010) 5, pp. 761-777
Persistent link: https://www.econbiz.de/10008649223
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The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity
Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206
Persistent link: https://www.econbiz.de/10009700499
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Internal marketing for Six Sigma success : a conceptual framework
Formby, Sam K.; Dave, Dinesh S. - In: International journal of productivity and quality … 12 (2013) 1, pp. 77-93
Persistent link: https://www.econbiz.de/10009762286
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The impact of supplier integration on customer integration and new product performance : the mediating role of manufacturing flexibility under trust theory
He, Yuanqiong; Lai, Kin Keung; Sun, Hongyi; Chen, Yun - In: International journal of production economics 147 (2014) 2, pp. 260-270
Persistent link: https://www.econbiz.de/10010366898
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Suppliers versus lead users : examining their relative impact on product variety
Al-Zu'bi, Zu'bi M. F.; Tsinopoulos, Christos - In: The journal of product innovation management : an … 29 (2012) 4, pp. 667-680
Persistent link: https://www.econbiz.de/10009561541
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The role of users and customers in digital innovation : insights from B2B manufacturing firms
Abrell, Thomas; Pihlajamaa, Matti; Kanto, Laura; Vom … - In: Information & management : the internat. journal of … 53 (2016) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10011480556