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Tastes for desert and placation : a reference point-dependent model of social preferences
Chen, Daniel L. - 2016
Persistent link: https://www.econbiz.de/10012220926
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Consumer heterogeneity and paid search effectiveness : a large-scale field experiment
Blake, Thomas; Nosko, Chris; Tadelis, Steve - In: Econometrica : journal of the Econometric Society, an … 83 (2015) 1, pp. 155-174
Persistent link: https://www.econbiz.de/10011337542
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Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: The journal of supply chain management : a global … 49 (2013) 4, pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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Do customers return excessive change in a restaurant? : a field experiment on dishonesty
Azar, Ofer H.; Yosef, Shira; Bar-Eli, Mikhaʾel - In: Journal of economic behavior & organization : JEBO 93 (2013), pp. 219-226
Persistent link: https://www.econbiz.de/10010198473
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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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Restaurant tipping in a field experiment : how do customers tip when they receive too much change?
Azar, Ofer H.; Yosef, Shira; Bar-Eli, Mikhaʾel - In: Journal of economic psychology : research in economic … 50 (2015), pp. 13-21
Persistent link: https://www.econbiz.de/10011506472
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
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Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247
Persistent link: https://www.econbiz.de/10011409856