Similar Search Results

Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform

Singh, Jasjit; Teng, Nina; Netessine, Serguei - 2017 - Revised version of 2016/25/STR/TOM

Persistent link: https://www.econbiz.de/10011702943

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10011645746

Repairing the damage : the effect of price knowledge and gender on auto repair price quotes

Busse, Meghan R.; Israeli, Ayelet; Zettelmeyer, Florian - In: Journal of marketing research : JMR 54 (2017) 1, pp. 75-95

Persistent link: https://www.econbiz.de/10011650431

Behavioural responses to science-based eco-labelling : gold, silver, or bronze

Li, Tongzhe; Kecinski, Maik; Messer, Kent D. - In: Applied economics 50 (2018) 39, pp. 4250-4263

Persistent link: https://www.econbiz.de/10012060722

Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform

Singh, Jasjit; Teng, Nina; Netessine, Serguei - In: Management science : journal of the Institute for … 65 (2019) 2, pp. 913-932

Persistent link: https://www.econbiz.de/10012000779

A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

The behavioral effect of Pigovian regulation : evidence from a field experiment

Lanz, Bruno; Wurlod, Jules-Daniel; Panzone, Luca; … - In: Journal of environmental economics and management : … 87 (2018), pp. 190-205

Persistent link: https://www.econbiz.de/10012013207

Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications

Elberg, Andrés; Gardete, Pedro M.; Macera, Rosario; … - In: Quantitative marketing and economics : QME 17 (2019) 1, pp. 1-58

Persistent link: https://www.econbiz.de/10012016452

To scan or not to scan : the question of consumer behavior and QR codes on food packages

Li, Tongzhe; Messer, Kent D. - In: Journal of agricultural and resource economics : JARE ; … 44 (2019) 2, pp. 311-327

Persistent link: https://www.econbiz.de/10012038851

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the retailer. We find statistically significant evidence...

Persistent link: https://www.econbiz.de/10011807825

A service of the

zbw