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Purpose: This paper aims to understand consumers’ response to the trust repair mechanisms adopted by corporate brands in a service sector context following prominent trust damaging organizational transgressions. Design/methodology/approach: Adopting a qualitative approach, six focus group...
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Purpose: The purpose of this paper is to explore opportunities and challenges of accelerating digital entrepreneurship development in key economic growth sectors in West Africa. Design/methodology/approach: The study uses case illustrations from the media and agriculture sectors to highlight...
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Introduction -- 1. Introduction to African Digital Entrepreneurship; Nasiru D. Taura, Elvira Bolat and Nnamdi O. Madichie -- 2. Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?; Nicolas Friederici -- 3. Renegotiating Legitimacy in the Digital Age: Insights from...
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