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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas; Bündgen, Karolin; Claren, Saskia; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
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Understanding the robustness of optimal FMCG distribution networks
Kellner, Florian; Otto, Andreas; Busch, Andreas - In: Logistics research 6 (2013) 4, pp. 173-185
Persistent link: https://www.econbiz.de/10010223125
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Corporate governance in FMCG industry
Das, Subhash Chandra - In: Research bulletin / The Institute of Cost Accountants … 45 (2019) 1/2, pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
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Reverse logistics strategies and their effect on the competitiveness of fast-moving consumer goods firms in South Africa
Makaleng, Mpho Sharon Makgedi; Hove-Sibanda, Progress - In: Logistics 6 (2022) 3, pp. 1-26
Background: The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led to the growth in importance of reverse logistics (RL) since the FMCG sector cannot avoid RL. It is therefore important for the sector...
Persistent link: https://www.econbiz.de/10013347817
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
Persistent link: https://www.econbiz.de/10012295317
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Customer relationship management : websites analysis of the top ten consumer goods companies
Rîpa, Alexandru Ioan; Nicolescu, Luminița - In: Management dynamics in the knowledge economy 11 (2023) 4/42, pp. 352-371
Persistent link: https://www.econbiz.de/10014448679
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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Consumers' Perceptions of Item-Level RFID Use in FMCG: A Balanced Perspective of Benefits and Risks
Kukard, Wesley; Wood, Lincoln - In: Journal of Global Information Management (JGIM) 25 (2017) 1, pp. 21-42
Frequency Identification (RFID) tags at an item-level in the Fast Moving Consumer Goods (FMCG) industry. Two new categories … accept RFID to be evaluated using a quantitative survey focused on the primary household grocery purchasers within the USA …. The results suggest differences in perceptions of the in-store and after-sales risks and benefits of RFID use. While …
Persistent link: https://www.econbiz.de/10012049046
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The acceptance and usage of smart connected objects according to adoption stages : an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratifi...
Attié, Elodie; Meyer-Waarden, Lars - In: Technological forecasting & social change : an … 176 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013339051