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customers perceive the SSTs and behave. Design/methodology/approach: This study hypotheses that the original TAM and extended … TAM would not apply to customers using SSTs in Chinese budget hotels. All the relationships among variables on these … original TAM do apply to customers using SSTs in Chinese budget hotels. However, the extended TAM does not fit into this …
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process of how consumers adopt and use AI-powered webshops. Using the technology acceptance model (TAM) as a theoretical … based on TAM, was developed and tested. The widely used TAM was found to be a suitable theoretical model for investigating …
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