Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 947-977
Purpose As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers’ perceptions of Spain, its products, and its people, thereby providing an overall contemporary Spanish PCI within the...