Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying new segments from...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
16
Markenführung
16
Corporate social responsibility
14
Corporate Social Responsibility
13
Italy
10
Communication
9
Italien
9
Public relations
9
Öffentlichkeitsarbeit
9
Kommunikation
8
Stakeholder
8
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
Social Web
7
Social web
7
Brand
6
Corporate reputation
6
Firmenimage
6
Internet marketing
6
Markenartikel
6
Nachhaltigkeit
6
Online-Marketing
6
Brand image
5
Innovation
5
Markenimage
5
Strategic management
5
Sustainability
5
Internal communication
4
Interne Kommunikation
4
Marketing
4
Strategisches Management
4
Theorie
4
Beziehungsmarketing
3
CSR
3
Firm performance
3
Relationship marketing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
more ...
less ...
Online availability
All
Undetermined
63
Free
13
Type of publication
All
Article
89
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
13
Book section
13
Aufsatzsammlung
3
research-article
3
Article
2
Conference paper
2
Konferenzbeitrag
2
viewpoint
2
Collection of articles of several authors
1
Sammelwerk
1
case-report
1
conceptual-paper
1
more ...
less ...
Language
All
English
94
Undetermined
6
Italian
4
Author
All
Siano, Alfonso
71
Palazzo, Maria
57
Vollero, Agostino
41
Foroudi, Pantea
23
Conte, Francesca
16
Confetto, Maria Giovanna
8
Siglioccolo, Mario
8
Sardanelli, Domenico
7
Covucci, Claudia
5
Bertolini, Alessandra
4
Ferri, Maria Antonella
4
Kitchen, Philip J.
4
Amabile, Sara
3
Deigh, Linda
3
Panait, Mirela
3
Tuccillo, Carmela
3
Coppola, Carla
2
Farquhar, Jillian
2
Foroudi, Mohammad Mahdi
2
Gigauri, Iza
2
Golinelli, Gaetano M.
2
Hysa, Eglantina
2
Micozzi, Alessandra
2
PALAZZO, MARIA
2
Palazzolo, Maria Iolanda
2
Panait, Mirela Clementina
2
Vasile, Valentina
2
Voica, Marian Cătălin
2
Yousaf, Zahid
2
Addeo, Felice
1
Amiri, Nader Seyyed
1
Badshah, Waqar
1
Bang, Nguyen
1
Baxter, Ian
1
Bottoni, Gianmaria
1
Cusi, Alberto
1
Danbury, Annie
1
Daryani, Mahmoud Ahmadpour
1
Dasara, Giuseppe
1
Deacon, Jonathan H.
1
more ...
less ...
Institution
All
Istituto di Tecnica Industriale e Commerciale <Rom>
1
Published in...
All
Italian journal of marketing : ITJM
6
Qualitative Market Research: An International Journal
5
MERCATI E COMPETITIVITÀ
4
Sustainable branding : ethical, social, and environmental cases and perspectives
4
Corporate Social Responsibility and Environmental Management
3
Corporate communications : an international journal
3
The Bottom Line
3
The TQM Journal
3
Corporate Communications: An International Journal
2
Emerald insight
2
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
2
International journal of electronic customer relationship management : IJECRM
2
Journal of business research : JBR
2
Journal of marketing communications
2
Rassegna economica : rivista internazionale di economia e territorio
2
The TQM journal : the international review of organizational improvement
2
The journal of brand management : an international journal
2
Advances in Business Strategy and Competitive Advantage (ABSCA) book series
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Agora International Journal of Economical Sciences (AIJES)
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Business strategy and the environment
1
Collana di studi di tecnica aziendale
1
Contemporary issues in digital marketing
1
Corporate reputation review
1
Corporate social responsibility and environmental management
1
E-marketing in developed and developing countries : emerging practices
1
E-retailing challenges and opportunities in the global marketplace
1
Economia e diritto del terziario : rivista quadrimestrale
1
Electronic commerce research
1
Emerald points
1
Energy Transition : Economic, Social and Environmental Dimensions
1
European management journal
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International Journal of Culture, Tourism and Hospitality Research
1
International entrepreneurship and management journal
1
International journal of advertising : the review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
Other ZBW resources
22
OLC EcoSci
4
RePEc
4
EconStor
2
Showing
1
-
10
of
104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
2
Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino
;
Palazzo, Maria
;
Siano, Alfonso
; …
- In:
International journal of innovation and sustainable …
10
(
2016
)
2
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
Saved in:
3
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
4
Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso
;
Vollero, Agostino
;
Confetto, Maria Giovanna
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
Saved in:
5
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
6
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
7
CSR signals : exploring their use in controversial industries
Sardanelli, Domenico
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 249-266
Persistent link: https://www.econbiz.de/10012662320
Saved in:
8
The illusion of brand control : an integrative review
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 98-105)
.
2022
Persistent link: https://www.econbiz.de/10013281264
Saved in:
9
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
Saved in:
10
Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services
Sardanelli, Domenico
;
Vollero, Agostino
;
Siano, Alfonso
; …
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 549-574
Persistent link: https://www.econbiz.de/10012099758
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
