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"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts...
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Die vorliegende Dissertation untersucht den interorganisationalen Strategieprozess, der in einer komplexen, vernetzten und dynamischen Unternehmensumwelt zunehmend an Bedeutung gewinnt. Wie entstehen und wie entwickeln sich interorganisationale Strategien? Was sind die spezifischen Dynamiken,...
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