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Bedarfsanalysen von Käufertypen als Grundlage eines Showplanungskonzepts im Tele-Shopping
Westebbe, Carsten - 2005
Persistent link: https://www.econbiz.de/10013417801
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COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic
Egielewa, Peter E.; Ngonso, Blessed F.; Ate, Andrew A.; … - In: Uncertainty Shocks in Africa : Impact and Equilibrium …, (pp. 183-202). 2023
Persistent link: https://www.econbiz.de/10014227287
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan; Jayapal, Jegan; Jegan, … - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
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European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony; Dias, Marta Ferreira; Mourão, Paulo Reis - In: Journal of sports economics 24 (2023) 5, pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
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How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung; Kim, Dokyung; Baek, Hyunmi - In: Applied economics letters 30 (2023) 3, pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
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Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan; Sung, Hojun; Noh, Yeayoung; Lee, Kimoon - In: Journal of sport management : the official journal of … 36 (2022) 5, pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
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The audience in media markets
Medina, Mercedes; Pérez-Latre, Francisco J.; … - In: De Gruyter handbook of media economics, (pp. 169-183). 2024
Persistent link: https://www.econbiz.de/10014538891
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Two kinds of consumer switching costs
Nilssen, Tore - 1990
Persistent link: https://www.econbiz.de/10000799447
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Competition when consumers have switching costs : an overview
Klemperer, Paul - 1992
Persistent link: https://www.econbiz.de/10000140062
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A comparison of different contract forms for consumers with switching costs and changed preferences
Shen, Na; Su, Jun - In: Economic modelling 50 (2015), pp. 19-26
Persistent link: https://www.econbiz.de/10011439606