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The low status advantage : the...
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Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara
;
Jiang, Lan
;
Ye, Jun
;
Murthy, Nagesh
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan
;
Zhu, Rui Juliet
;
Jiang, Lan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
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4
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan
;
Hoegg, Joandrea
;
Dahl, Darren W.
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 778-791
Persistent link: https://www.econbiz.de/10003945107
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5
Consumer reaction to unearned preferential treatment
Jiang, Lan
;
Hoegg, JoAndrea
;
Dahl, Darren W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 412-427
Persistent link: https://www.econbiz.de/10010202821
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6
To defend or not to defend? : how responses to negative customer review affect prospective customers' distrust and purchase intention
Zhao, Haichuan
;
Jiang, Lan
;
Su, Chenting
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 45-64
Persistent link: https://www.econbiz.de/10012289421
Saved in:
7
The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing
;
Rong, Chen
;
Jiang, Lan
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
Saved in:
8
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
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9
Managing mass customization products with modular design for recycling in a closed-loop supply chain
Jiang, Lan
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
8
,
pp. 4589-4607
Persistent link: https://www.econbiz.de/10014443237
Saved in:
10
Development of corporate social responsibility in China : measures, development, implementation, reality and problems
Jiang, Lan
- In:
Governance in the business environment
,
(pp. 125-151)
.
2011
Persistent link: https://www.econbiz.de/10009157029
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