The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xiaobing Xu, Rong Chen, Lan Jiang
| Year of publication: |
2020
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|---|---|
| Authors: | Xu, Xiaobing ; Rong, Chen ; Jiang, Lan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 2, p. 178-188
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| Subject: | Cognitive focus | Mental imagery | Payment mechanism | Pricing | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295822