Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Year of publication: |
2019
|
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Authors: | Zhu, Jiang ; Jiang, Lan ; Dou, Wenyu ; Liang, Liang |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 46.2019, p. 101-112
|
Subject: | Posting food photos | Social media | Self-expression | Supportive interaction | Dining experience | Brand evaluation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Gastronomie | Restaurant industry | Markenimage | Brand image | Markenführung | Brand management |
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