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Political Marketing and Management in Ghana : A New Architecture
Mensah, Kobby (ed.) - 2017
-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource … Ghana This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing … skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach …
Persistent link: https://www.econbiz.de/10012396367
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Political marketing in the 2020 U.S. presidential election
Gillies, Jamie (ed.) - 2022
Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of … to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including … marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank …
Persistent link: https://www.econbiz.de/10014535000
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Campaigns and political competition
Gersbach, Hans - 1990
Persistent link: https://www.econbiz.de/10000806554
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Immigrant voters in Israel : parties and congregations in a local election campaign
Deshen, Shlomo; Deshen, Shlomo A. - 1970
Persistent link: https://www.econbiz.de/10000570764
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Political marketing : An approach to campaign strategy
Mauser, Gary A. - 1983
Persistent link: https://www.econbiz.de/10000073736
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Political campaign spending limits
Pastine, Ivan; Pastine, Tuvana - 2010
Political campaign spending ceilings are purported to limit the incumbent's ability to exploit his fundraising advantage. If the challenger does not have superior campaign effectiveness, in contrast to conventional wisdom, we show that the incumbent always benefits from a limit as long as he has...
Persistent link: https://www.econbiz.de/10009729272
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Party Organizations’ Campaign Strategies and the Electoral Context
Aytaç, S. - 2014
What role do the party organizations play in electoral campaigns? While the literature looking at developed countries has emphasized the importance of party canvassing efforts by local party organizations during campaigns (i.e. Black 1984, Krassa 1988, Huckfeldt and Sprague 1992, Denver et. al....
Persistent link: https://www.econbiz.de/10013052408
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The revelation incentive for issue engagement in campaigns
Basu, Chitralekha; Knowles, Matthew T. - 2021 - Last updated: October 2021
How do parties choose issues to emphasize in campaigns, and when does electoral competition force parties to address issues important to voters? Empirical studies have found that although parties focus disproportionately on favourable issues in campaigns, they also spend much of the 'short...
Persistent link: https://www.econbiz.de/10012799484
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Moral hazard in electoral teams : list rank and campaign effort
Cox, Gary W.; Fiva, Jon H.; Smith, Daniel M.; … - In: Journal of public economics 200 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012800499
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Financing of political parties and electoral campaigns in Kosovo
Haxhiu, Sadik; Tosuni, Gëzim - In: EuroEconomica 39 (2020) 3, pp. 48-59
Persistent link: https://www.econbiz.de/10012613181