Political marketing and management in Ghana : a new architecture
Kobby Mensah, editor
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Mensah, Kobby (also ed.) ; Abugre, James B. ; Ahenkan, Albert ; Bagbin, Alban S. K. ; Bedi, Ibrahim ; Dartey-Baah, Kwasi ; Narteh, Bedman ; Sulemana, Anas ; Tweneboah-Koduah, E Y |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Wahlkampf | Electoral campaign | Marketing | Medienwirkung | Media effect | Markenführung | Brand management | Politische Partei | Political party | Politikfinanzierung | Political finance | Ghana |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 207 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Tabellen, Register, Literaturverzeichnisse Political marketing and management : a new architecture / Kobby Mensah Political communicastion and public relations in the Ghanaian media : building an emotional environment with propaganda / James B. Abugre Change in party leadership, party brand image and voter choice / Kobby Mensah Political party branding and voter choice in Ghana / Bedman Narteh, Kobby Mensah and Joyce Nyanzu Political financing and fund-raising in Ghana / Ibrahim Bedi Political party financing and reporting in Ghana : practitioner perspectives / Alban S. K. Bagbin and Albert Ahenkan Voter motivations in a developing democracy : a marketing perspective / Anas Sulemana, E Y Tweneboah-Koduah and Kobby Mensah Political management and human resources practices of political parties in Ghana / James B. Aburge Exploring the prospects and limits of modern democracy in Africa : the role of leaders / Kwasi Dartey-Baah Conclusion / Kobby Mensah |
| ISBN: | 3-319-57372-1 ; 978-3-319-57372-4 ; 978-3-319-57373-1 |
| Other identifiers: | 10.1007/978-3-319-57373-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011667157