Political Marketing and Management in Ghana : A New Architecture
Year of publication: |
2017
|
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Other Persons: | Mensah, Kobby (ed.) |
Publisher: |
Cham : Palgrave Macmillan |
Subject: | Wahlkampf | Electoral campaign | Marketing | Medienwirkung | Media effect | Markenführung | Brand management | Politische Partei | Political party | Politikfinanzierung | Political finance | Ghana | Politikmarketing |
Extent: | Online-Ressource (XVI, 207 p. 3 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-57373-1 ; 978-3-319-57372-4 |
Other identifiers: | 10.1007/978-3-319-57373-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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