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From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert; Brennan, Linda; Nguyen, Dang; Parker, … - In: Global advertising practice in a borderless world, (pp. 219-227). 2017
Persistent link: https://www.econbiz.de/10011668028
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Global advertising practice in a borderless world
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2017
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10011638506
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Decoding Coca-Cola : a biography of a global brand
Brennan, Linda (ed.); Crawford, Robert (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Persistent link: https://www.econbiz.de/10013182680
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Persistent link: https://www.econbiz.de/10012255565
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Global advertising practice in a borderless world
Brennan, Linda L. (ed.); Crawford, Robert (ed.);  … - 2017 - First edition.
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10013181489
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Children as agents of secondary socialisation for their parents
Aleti, Torgeir; Lobo, Antonio; Brennan, Linda - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 285-294
Persistent link: https://www.econbiz.de/10009425050
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Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir; Brennan, Linda - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
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Engaging dissensus : innovating social change
Fry, Marie-Louise; Brennan, Linda; Previte, Josephine - In: Stakeholder involvement in social marketing : …, (pp. 89-107). 2021
Persistent link: https://www.econbiz.de/10012419626
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Special issue on marketing education
Brennan, Linda (ed.); Lu, Vinh Nhat (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011903269