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Role of customer satisfaction as a mediator between sensory marketing and customer loyalty : a case of Pakistani restaurant industry

Satti, Zoya Wajid; Babar, Samreen Fahim; Parveen, Shagufta - In: Journal of international food & agribusiness marketing 35 (2023) 5, pp. 559-581

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Household life cycle : the case of customer satisfaction in restaurants

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Restaurant consumption as an economic indicator

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Food and beverage industry in a pandemic context

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Musical environment and its effect on restaurant patrons' behaviour in emerging market

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Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014477188