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Consumer views of self-service technologies
Cunningham, Lawrence F.; Young, Clifford E.; Gerlach, … - In: The service industries journal 28 (2008) 5/6, pp. 719-732
Persistent link: https://www.econbiz.de/10003775771
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When relationship marketing collides with technology
Hong, Soonkwan; Wang, Yong Jian - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 218-230
Persistent link: https://www.econbiz.de/10003891263
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Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther; Goldsmith, Ronald E. - In: International journal of electronic marketing and … 1 (2006/07) 3, pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
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Produkt- und Markenmanagement für technische Gebrauchsgüter
Turocha, Dietmar - In: Demografischer Wandel in der unternehmerischen Praxis : …, (pp. 261-275). 2007
Persistent link: https://www.econbiz.de/10003472742
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Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Wilbur, Kenneth C. - 2005
Persistent link: https://www.econbiz.de/10003953842
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Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael; Kleijnen, Mirella - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
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Shared markets with positive network effects : on the impact of strategic customer retention and evolutionary adoption
Hoppe, Christian N. W. - 2008
Persistent link: https://www.econbiz.de/10003813217
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Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena - 2011
Der vorliegende Beitrag widmet sich den Stereotypen im Technikmarketing. Hierzu werden, aufbauend auf den Grundlagen der Stereotype und des Technikmarketing, die häufigsten weiblichen und männlichen Geschlechtsstereotype im Technikmarketing vorgestellt und deren Verwendung anhand von...
Persistent link: https://www.econbiz.de/10009238877
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The moderating role of technology readiness, gender, and sex in consumer acceptance and actual use of technology-based services
Tsourela, Maria; Roumeliotis, Manos - In: The journal of high technology management research 26 (2015) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011419548
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Bank 3.0 : why banking is no longer somewhere you go, but something you do
King, Brett - 2013
Persistent link: https://www.econbiz.de/10009771935