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Mapping the absence : a theological critique of posthumanist influences in marketing and consumer research

Botez, Andrei; Hietanen, Joel; Tikkanen, Henrikki - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1391-1416

Persistent link: https://www.econbiz.de/10012395559

Internet of things support for marketing activities

Taylor, Mark; Reilly, Denis; Wren, Chris - In: Journal of strategic marketing 28 (2020) 2, pp. 149-160

Persistent link: https://www.econbiz.de/10012202800

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

Service offshoring fit from consumers' perspective

Lu, Lu; Gregory, Gary; Ngo, Liem Viet - In: Australasian marketing journal 28 (2020) 2, pp. 100-109

Persistent link: https://www.econbiz.de/10012253931

Mobile Marketing 2.0 : state of the art and research agenda

Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019

Persistent link: https://www.econbiz.de/10012123421

Introducing a sport experience design (SX) framework for sport consumer behaviour research

Funk, Daniel C. - In: Sport management review 20 (2017) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10011697666

Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company

Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205

Persistent link: https://www.econbiz.de/10011746024

Enhancing the shopping experience through QR codes : the perspective of the Romanian users

Mărunţelu, Irina; Felea, Mihai - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 553-566

The progress registered in the field of information and communication technologies has induced significant changes in the purchasing behaviour of the consumers who nowadays want simultaneous use of online and offline channels within the same shopping experience. QR Code (Quick Response) is among...

Persistent link: https://www.econbiz.de/10011820732

Technological change in the wine market? : the role of QR codes and wine apps in consumer wine purchases

Higgins, Lindsey M.; Wolf, Marianne McGarry; Wolf, … - In: Wine Economics and Policy 3 (2014) 1, pp. 19-27

-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine … interested in wine that is produced locally, organically, or sustainably are more likely to employ technology in their wine … (a relatively small segment of the population-those already interested in wine-are employing the technology to aid in …

Persistent link: https://www.econbiz.de/10011867916

Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134

Persistent link: https://www.econbiz.de/10011781028