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Does scarcity increase or decrease donation behaviors? : an investigation considering resource-specific scarcity and individual person-thing orientation
Malika, Malika; Ghoshal, Tanuka; Mathur, Pragya; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 426-448
Persistent link: https://www.econbiz.de/10015047780
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The impact of scarcity cues on purchase likelihood of art-infused products
Gupta, Mansi; Das, Gopal; Septianto, Felix; Hagtvedt, Henrik - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 470-488
Persistent link: https://www.econbiz.de/10015047786
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Does your demonstration tell the whole story? : how a process mindset and social presence impact the effectiveness of product demonstrations
Ringler, Christine; Sirianni, Nancy J.; Peck, Joann; … - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10015047901
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Defining, and understanding commitment to, activity streaks
Weathers, Danny; Poehlman, T. Andrew - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 531-553
Persistent link: https://www.econbiz.de/10015047902
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How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Bradford, Tonya Williams; Sherry, John F. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 554-575
Persistent link: https://www.econbiz.de/10015047904
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Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena; Lichters, Marcel; Guhl, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
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Was there a 'consumer revolution' in the Ottoman Empire?
Ceylan, Pınar - In: The economic history review 77 (2024) 3, pp. 823-848
Persistent link: https://www.econbiz.de/10015047914
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How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction
Schindler, David; Maiberger, Tobias; Koschate-Fischer, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 634-652
Persistent link: https://www.econbiz.de/10015047915
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Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London
Blondé, Bruno; De Mulder, Alessandra; Stobart, Jon - In: The economic history review 77 (2024) 3, pp. 953-974
Persistent link: https://www.econbiz.de/10015047921
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Making new enemies : how suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings
Wiegand, Nico; Schauerte, Ricarda; Becker, Maren; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 672-694
Persistent link: https://www.econbiz.de/10015047928