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Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10012392946

Towards environmental awareness : a review on the upgrowing edge of green cosmetics

Kapoor, Rachita; Singh, Anurupa B - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 293-306

Persistent link: https://www.econbiz.de/10012666313

Determinants of willingness to pay when purchasing sustainable products : a study from the shoe industry

Walcher, Dominik; Ihl, Christoph - In: Managing innovation in a global and digital world : …, (pp. 287-303). 2020

Persistent link: https://www.econbiz.de/10012222490

Green spirit : consumer empathies for green apparel

Cowan, Kirsten; Kinley, Tammy - In: International journal of consumer studies 38 (2014) 5, pp. 493-499

Persistent link: https://www.econbiz.de/10010517761

Innovations in sustainable consumption : new economics, socio-technical transitions and social practices

Cohen, Maurie J. (ed.) - 2013

Persistent link: https://www.econbiz.de/10009745962

Nordic policy brief : improving Nordic policymaking by dispelling myths on sustainable consumption

Mont, Oksana; Heiskanen, Eva; Power, Kate; Kuusi, Helka - 2013

Persistent link: https://www.econbiz.de/10010231221

Effects of green brand on green purchase intention

Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10010380729

Impediments to adoption of green products : an ISM analysis

Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520

Persistent link: https://www.econbiz.de/10010467285

Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products

Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354

Persistent link: https://www.econbiz.de/10010403227

Customer loyalty : exploring its antecedents from a green marketing perspective

Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917

Persistent link: https://www.econbiz.de/10011408130

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