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The relational context of creating customer portfolio analyses

Rudawska, Edyta - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 143-152

Persistent link: https://www.econbiz.de/10011339363

Socially responsible marketing in creating value for customer in the Polish market

Rudawska, Edyta - In: Challenges for the trade of Central and Southeast Europe, (pp. 73-94). 2013

Persistent link: https://www.econbiz.de/10010365713

Employees and customers : leading company stakeholders in the process of creating its value (marketing perspective)

Rudawska, Edyta - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 346-357). 2007

Persistent link: https://www.econbiz.de/10003629593

The influence of customer relationships on the market value of a bank - a methodological perspective

Rudawska, Edyta - In: Journal of customer behaviour 10 (2011) 2, pp. 181-199

Persistent link: https://www.econbiz.de/10009349730

Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe

Rudawska, Edyta - In: Journal of Business & Industrial Marketing 34 (2019) 4, pp. 875-890

Purpose: The paper aims to make a contribution by providing a comprehensive understanding of the scope of the implementation of sustainable marketing tools in SMEs operating in the food and drink industry in Europe. The focus will be put on the identification of differences between companies...

Persistent link: https://www.econbiz.de/10012073230