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Utilizing the platform economy effect through EWOM : does the platform matter?

Xu, Xun; Lee, Chieh - In: International journal of production economics 227 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012297462

Predicting online travel adoption intention of an Indian consumer : a SEM-neural network approach

Koundinya, Chakravarthi - In: Theoretical economics letters 9 (2019) 2, pp. 348-375

Persistent link: https://www.econbiz.de/10012005452

Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model

Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202

Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...

Persistent link: https://www.econbiz.de/10014318794

Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

Persistent link: https://www.econbiz.de/10012251138

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Models of customer experience for B2C e-commerce enterprises

Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10011529132

Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck

Rodríguez-Díaz, Manuel; Espino Rodríguez, Toms F. - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 261-274

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The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community

Shen, Han; Wu, Luorong; Yi, Sitong; Xue, Lan - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 418-428

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The influence of electronic word-of-mouth on information adoption in online customer communities

Cheung, Ronnie - In: Global economic review 43 (2014) 1, pp. 42-57

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Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10012519208

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