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IMC: an integrative review
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Marketing management
34
Marketingmanagement
33
Consumer behaviour
27
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26
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24
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22
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21
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19
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Kitchen, Philip J.
213
Tafesse, Wondwesen
30
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26
Schultz, Don E.
16
Eagle, Lynne
13
Foroudi, Pantea
11
Truong, Yann
10
Eagle, Lynne C.
9
Korneliussen, Tor
9
McColl, Rod
9
Ahmad, Syed Zamberi
6
Bulmer, Sandy
6
Hawkins, Jacinta
6
Kerr, Gayle
6
Lindgreen, Adam
6
Tourky, Marwa
6
Cuomo, Maria Teresa
5
Gupta, Suraksha
5
Kanso, Ali
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Kitchen, Philip James
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Melewar, T. C.
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Papasolomou, Ioanna
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Wien, Anders
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Basir, Mohd Sah
4
Foroudi, Mohammad Mahdi
4
Grimes, Anthony
4
Kim, Ilchul
4
Kimmel, Allan J.
4
Li, Tao
4
Porcu, Lucia
4
Proctor, Tony
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Rose, Lawrence C.
4
Sharifah Faridah Syed Alwi
4
Siano, Alfonso
4
Burgmann, Inga
3
Foroudi, Mohammad M.
3
Melewar, T.C.
3
Metallo, Gerardo
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26
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19
Marketing Intelligence & Planning
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13
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11
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7
Qualitative Market Research: An International Journal
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Working paper / Department of Commerce, College of Business, Massey University
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Corporate Communications: An International Journal
5
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5
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4
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4
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Qualitative market research : an international journal
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The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
2
Corporate communications : an international journal
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International Journal of Bank Marketing
2
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Journal of Small Business and Enterprise Development
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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2
Journal of the Market Research Society : JMRS
2
The journal of consumer marketing
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Competitiveness Review: An International Business Journal
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Developing successful global strategies for marketing luxury brands
1
European Journal of Marketing Ser.
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ECONIS (ZBW)
135
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51
The future of marketing : critical 21st century perspectives
Kitchen, Philip J.
(
ed.
);
Sheth, Jagdish N.
(
contributor
)
-
2003
-
1. publ.
Persistent link: https://www.econbiz.de/10001702742
Saved in:
52
Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530930
Saved in:
53
Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001531184
Saved in:
54
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
55
Commercial television breaks, consumer behaviour, and new technology : an initial analysis
Kitchen, Philip J.
- In:
European journal of marketing : EJM
20
(
1986
)
2
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001071377
Saved in:
56
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
57
Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria
;
Cesareo, Ludovica
;
Pastore, Alberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
Saved in:
58
In memoriam of professor Lynne Eagle
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
Saved in:
59
Developing a framework for successful symbiosis of corporate social responsibility, internal marketing and labour law in a European context
Papasolomou, Ioanna
;
Kountouros, Haris
;
Kitchen, Philip J.
- In:
The marketing review
12
(
2012
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10009657297
Saved in:
60
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
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