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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
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Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka; … - In: Journal of marketing communications 27 (2021) 3, pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120