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Consumer behaviour
29
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26
Sponsorship
18
Sponsoring
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Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
8
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91
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Senecal, Sylvain
42
Carrillat, François A.
41
Legoux, Renaud
24
Aljukhadar, Muhammad
21
Astous, Alain d'
11
Grégoire, Yany
9
Nantel, Jacques
6
Dantas, Danilo C.
5
Tripp, Thomas M.
5
Belli, Alex
4
Jaramillo, Fernando
4
Ladik, Daniel M.
4
Le, Thuong T.
4
Truong, Dothang
4
Boeuf, Benjamin
3
Buehrer, Richard E.
3
Carrillat, François Anthony
3
Cowley, Elizabeth
3
Kalczynski, Pawel J.
3
O'Rourke, Anne-Maree
3
Rao, S. Subba
3
Solomon, Paul J.
3
St-Onge, Anik
3
Sénécal, Sylvain
3
Zlatevska, Natalina
3
d'Astous, Alain
3
Akhavannasab, Sanam
2
Anthony Carrillat, François
2
Bellavance, François
2
Bolman Pullins, Ellen
2
Colbert, François
2
Cruz, Luciano Barin
2
Daoust, Charles-Etienne
2
Eid, François
2
Feigné, Matthieu
2
Fredette, Marc
2
Gebhardt, Gary F.
2
Ladik, Daniel
2
Lee, James M.
2
Locander, William B.
2
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International journal of electronic commerce : IJEC
7
European Journal of Marketing
6
European journal of marketing : EJM
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of arts management
5
Journal of marketing theory and practice
4
Psychology & marketing
4
Journal of marketing
3
Journal of the Academy of Marketing Science
3
European journal of marketing
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business-to-business marketing
2
Journal of internet commerce
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management decision : MD
2
Marketing intelligence & planning
2
Psychology & Marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
Baltic journal of management : BJM
1
Bridging the gap between advertising academia and practice
1
Cogent Business & Management
1
Cogent business & management
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of electronic business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of service industry management : IJSIM
1
International journal of sports marketing & sponsorship
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
69
OLC EcoSci
23
Other ZBW resources
15
RePEc
2
EconStor
1
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1
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
2
Debates and assumptions about motion picture performance : a meta-analysis
Carrillat, François A.
;
Legoux, Renaud
;
Hadida, Allègre L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 273-299
Persistent link: https://www.econbiz.de/10011844796
Saved in:
3
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.
;
Carrillat, François A.
;
Solomon, Paul J.
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003745473
Saved in:
4
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, François A.
; …
-
2009
Persistent link: https://www.econbiz.de/10003835863
Saved in:
5
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
6
The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A.
-
2005
Persistent link: https://www.econbiz.de/10003946235
Saved in:
7
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
8
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
9
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
10
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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