Debates and assumptions about motion picture performance : a meta-analysis
Year of publication: |
March 2018
|
---|---|
Authors: | Carrillat, François A. ; Legoux, Renaud ; Hadida, Allègre L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 2, p. 273-299
|
Subject: | Cinema | Meta-analysis | Star brand equity | Product reviews | Critics’ reviews | Users’ reviews | Cue diagnosticity | Meta-Analyse | Bibliometrie | Bibliometrics | Kino | Movie theatre | Filmwirtschaft | Film industry | Markenimage | Brand image |
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