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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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Factors influencing the purchase intention of consumers towards remanufactured products : a systematic review and meta-analysis
Singhal, Deepak; Jena, Sarat Kumar; Tripathy, Sushanta - In: International journal of production research 57 (2019) 23, pp. 7289-7299
Persistent link: https://www.econbiz.de/10012193864
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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
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Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum; Magnusen, Marshall; Kim, Minjung; Lee, … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
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Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Qahri-Saremi, Hamed; Montazemi, Ali Reza - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 969-1001
Persistent link: https://www.econbiz.de/10012198630
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Consumers' evaluation of biotechnologically modified food products : new evidence from a meta-survey
Hess, Sebastian; Lagerkvist, Carl-Johan; Redekop, William; … - In: European review of agricultural economics : ERAE 43 (2016) 5, pp. 703-736
Persistent link: https://www.econbiz.de/10011635685
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Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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Festival attributes and perceptions : a meta-analysis of relationships with satisfaction and loyalty
Tanford, Sarah; Jung, Shinyong - In: Tourism management : research, policies, practice 61 (2017), pp. 209-220
Persistent link: https://www.econbiz.de/10011708210
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Re-examining the experiential advantage in consumption : a meta-analysis and review
Weingarten, Evan; Goodman, Joseph K - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 855-877
Persistent link: https://www.econbiz.de/10012504006
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Effects of perceived retail crowding : a meta-analytic study
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: The international review of retail, distribution and … 30 (2020) 4, pp. 411-436
Persistent link: https://www.econbiz.de/10012315156