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Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.; Kitchen, Philip J. - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
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Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa; Metallo, Gerardo; Tortora, Debora; … - In: EuroMed journal of business 4 (2009) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
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Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling; Kitchen, Philip J.; Moskovos, Argyris - In: EuroMed journal of business 4 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
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Integrated brand marketing and measuring returns
Kitchen, Philip J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003973261
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The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International journal of management and marketing … 3 (2010) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10003950986
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Corporate communication : reputation in action
Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008
Persistent link: https://www.econbiz.de/10003690670
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Marketing : metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685358
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Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.; Spickett-Jones, J. Graham; Grimes, Tony - In: Journal of marketing communications 13 (2007) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
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Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Siano, Alfonso; Kitchen, Philip J.; Confetto, Maria Giovanna - In: Corporate communications : an international journal 15 (2010) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10003943662